Project Titan - Apple set to start producing their own electric car with state-of-the-art battery technology
- An exclusive report from Reuters claims two people "familiar with the company's plans" have confirm Project Titan is back on
- It is not yet clear on the physical design or appearance of the car, or if Apple will make the entire car themselves or partner up with third parties
- Claims state that the car will use state-of-the-art "monocell" battery technology
- Production is expected to start in 2024, but covid-related delays could see it pushed back to 2025.
If the inside and anonymous sources who have provided the Reuters with the claims stand to be correct, then there are unquestionably interesting and exciting times ahead for the electric vehicle market. For those who closely follow tech news, Project Titan has been a widely known 'secret'. Apple had started to employ vehicle engineers from many of their potential future competitors, such as Porsche and Tesla, which sent a strong message out that something was in the pipeline.
New efforts made to make Project Titan a reality
The Reuters report states that Project Titan originally set out to design its own car from scratch, which led to a somewhat bumpy start. These uncertainties eventually led Apple to pull back from the project and focus their efforts elsewhere within the company. Doug Field, who worked at Tesla Inc but has long standing links with Apple, returned to the tech giant in 2018 with the intention of heading up the project. A drastic reshuffle led to Field stream lining the team and laying off 190 people in 2019.
Rumours and information died down since then, with not much being said by Apple regarding the project. However, when "two people familiar with the effort" spoke to Reuters, a lot more information has come to light around the current stage of the Project and the long term plans. It is understood that Apple are looking to produce are car for the consumer, with their main strategy being the use of a new battery. This new technology has the potential to completely revolutionise battery technology used in electric vehicles; the cost of production for these batteries is said to be cheaper, whilst range is said to be significantly improved. This is according to a "third person who has seen Apple's battery design." As we know, the biggest concern when it comes to current electric vehicles is their range, particularly on longer journeys. So, news of improved batteries with better range is welcome news.
State-of-the-art tech... in-house or outsourced?
Understanding electric vehicle's batteries is not easy going, so Pendle Lease have simplified it for us normal folk! Apple insiders have said that:
- Apple plan on using a unique "monocell" design
- The "monocell" design frees up space inside the battery pack, bulking up individual cells
- This means more of the material responsible for charge and range can fit inside the battery
- Safer technology is being looked into, making overheating less likely
- "It is next level, like the first time you saw the iPhone" - a person working on Apple's battery technology stated to Reuters
- Self-Drive tech is potentially being outsourced
It must be said that Apple have refused to comment at this stage
Pendle Lease always keep up to date with the latest automotive news. We will follow this story closely and bring you all on the latest news. In the meantime, take a read through our other news stories and customer cases!